Shopify PPC Agency

A Shopify Ad Agency that only runs campaigns leaves 15–30% of spend on the table. Every audit we run on a new Shopify account surfaces waste in four predictable places: Merchant Center feed disapprovals nobody is watching, PMax asset groups dumped into one catch-all structure, Meta creative fatigue with no kill criteria, and landing pages that don't match the ad promise.

What we do differently as a Shopify ad agency:

Audit first, scale second. Two-week audit quantifies waste before we touch bids. Output: a written roadmap with every account-structure issue, feed health problem, creative fatigue signal, and attribution mismatch — each with an estimated revenue impact.

Kill waste before pouring fuel. Most agencies inherit an account and immediately scale spend 30% to show "growth" on the first monthly report. Scaling waste is still waste. We cut the 15–30% hiding in bad account structure first, then scale what earns margin.

Account structure Google + Meta reward. Brand + non-brand separated with different bid strategies. PMax asset groups by product intent (seasonal vs evergreen, margin tier, new vs classic), not one bucket. Meta campaigns consolidated with Advantage+ Shopping for prospecting, distinct retargeting for mid-funnel. Search term hygiene weekly.

Creative iteration cadence. 3–6 new Meta creatives weekly in steady state, more during seasonal pushes. Kill criteria clear — underperformers retired fast, winners iterated. No nursing losers because "we spent money on them."

Shopify PPC Services scoped per engagement:

• Google Ads — Search, Shopping, Performance Max, Demand Gen. Account structure rebuilt from brand/non-brand separation outward. PMax asset groups by product intent. Audience signals feeding the algorithm. Exclusions preventing brand cannibalization across Shopping/PMax/Search.
• Meta Ads — Advantage+ Shopping, prospecting, retargeting. Creative sprint cadence (3–6 variants weekly). Format variety: static, 15s video, 30s video, carousel, UGC. Winners get spin-off variants; losers retired fast.
• Google Merchant Center feed — disapproval audit, GTIN compliance, category mapping, custom labels for bidding segmentation, supplemental feeds for optimized titles/descriptions differing from on-site copy.
• TikTok Ads — when visual product + creative engine supports it. Not every brand; honest unit economics first.
• YouTube + connected TV — for brands with video creative budget and mid-funnel gap.
• Measurement stack — Triple Whale or Northbeam for blended MER, GA4 + server-side tracking (sGTM or Elevar), GSC for brand vs non-brand intent signals, incrementality testing where spend justifies it.
• Creative production support — we don't staff in-house creatives, but we manage UGC pipelines, coordinate with client creative teams, and write ad copy when needed.
• Landing page alignment — audit of ad→LP→PDP continuity. Landing page builds through Shopify Web Design Agency when new pages are needed.

Shopify PPC fails when the attribution model rewards vanity metrics over margin. iOS 14.5 broke simple attribution and then Google followed. Meta and Google platforms both report in-platform ROAS that over-credits ads. A 4x in-platform ROAS often translates to a 1.8x blended MER — the number that actually shows up on the P&L.

The fix isn't anti-paid; it's reframing what paid is solving for. We run Shopify PPC against three numbers:

1. Contribution margin — revenue minus COGS minus ad spend minus platform fees minus discounts. The number the CFO already uses.
2. Blended MER — total revenue divided by total marketing spend across all channels. Single-channel ROAS is a partial view; blended MER is the full one.
3. CAC ceiling — based on LTV, how much can we pay to acquire a customer and still earn margin? This anchors bid strategy.

These three define what "working" means. Every spend decision answers to them. A campaign with a 4x ROAS and negative contribution margin gets cut. A campaign with a 2.2x ROAS that lifts blended MER from 2.1 to 2.9 keeps scaling.

Shopify PPC Management is a retainer model, not a set-and-forget. Weekly touchpoints on every account: search term negatives, creative rotation, budget pacing, feed health, anomaly detection. Monthly retainer deliverables: written report tying spend to contribution margin, strategic review with next-month priorities, quarterly forecast.

Retainer tiers:

• Paid-only retainers — $8k–$18k/mo depending on spend volume and platform complexity. Includes Google + Meta account management, feed work, creative sprint coordination, weekly reporting.
• Full-funnel integrated retainers — $12k+/mo, including paid + email + organic coordination on one measurement stack. See Shopify Marketing Agency for integrated engagements.
• Enterprise/Plus retainers — $20k+/mo for dedicated-squad work including multi-market, B2B paid, feed management at scale across multiple stores.

Communication model: shared Slack channel, monthly written report (not a deck), weekly live sync capped at 30 minutes, quarterly strategy review. Dedicated paid media lead named on kickoff; not a rotating pool.