We build Shopify stores like they matter. Because they do.

The team, principles, and thesis behind shopifyagency.io. SEO-first builds, zero AI slop, measurable outcomes — for DTC, Plus, and enterprise brands.

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Our principles

Four principles, each earnable-or-refundable

We commit to these in discovery. If we violate them, call it out — we fix it or refund.

Principle

SEO-first, always

Every page we ship is built to rank. Schema, hierarchy, canonicals, internal linking, Core Web Vitals — handled during development, not audited six months after launch.

Schema on every page
CWV budgets enforced at PR
Internal link graph audited quarterly

Principle

Zero AI slop

Every word on your site is human-written for your brand. We don't pattern-match copy out of ChatGPT, and we don't paper over AI drafts with light editing.

Human-written briefs
Editorial review by named humans
No AI drafts in client content

Principle

Measurable outcomes

Every engagement has numeric goals agreed in discovery. Revenue lift. Conversion rate. Core Web Vitals. Organic sessions. Blended MER. Measured monthly.

Baseline in week 1
Monthly reporting
No retrospective goalpost moves

Principle

Honest decisions

We'll tell you when a Dawn fork beats a custom theme. When standard Shopify beats Plus. When paid isn't your problem and email is. We lose projects doing this and keep clients for years.

Honest platform recommendations
Transparent pricing
Real scope lock before kickoff

What we value

Four things we won't compromise on.

Specific over vague

Numbers, named outcomes, dated milestones. Not "leverage synergies" — actual revenue impact estimates.

Human-written everything

Copy, briefs, emails, reports. AI tools assist us; they don't write for clients. Your customers can tell the difference.

Outcomes over activity

Monthly reports measure against the baseline, not against "tasks completed." If the number doesn't move, neither does the invoice.

No agency theater

No junior-drafted sales decks, no white-label reselling, no meeting-for-meeting's-sake. The team you meet is the team you work with.

Credentials

Who we are, in concrete terms.

Shopify Plus Partner

Direct Merchant Success relationship, architectural review on major builds, early-access features, priority support.

Published editorial

Public playbooks on Shopify SEO, migration SEO, and Plus decision frameworks — not gated, not AI-generated, corrections posted with dates.

Distributed team

Named humans in multiple timezones. US-hours overlap daily. Async-first on Slack + Linear + GitHub PRs. No offshore pool, no white-label reselling.

Clients past $1M GMV

DTC at $1M+, Shopify Plus, mid-market replatformers, B2B + omnichannel. We say no to pre-revenue and pre-product-market-fit projects.

What clients say

The work speaks. So do the operators who ran it.

Attributions are real roles on real engagements. Names land here once clients approve being publicly credited.

"They owned the whole project. SEO, engineering, design, data — one team. We didn't have to stitch it together ourselves. And the migration didn't dip — we gained traffic through the transition."

[—A

[CLIENT] — Apparel Head of Ecommerce

"They didn't just redesign the site. They built us a system for how we grow — design, content, email, SEO — all on one rhythm. Six months in, email went from 18% of revenue to 36%."

[—B

[CLIENT] — Beauty Co-founder

"We went from three tools and spreadsheets to one Shopify Plus account. Order processing dropped from hours to minutes. Our ops team got their week back."

[—C

[CLIENT] — CPG VP Operations

"Theme work done right is software engineering, not theme-flipping. Six months later we can still ship new sections ourselves without calling an agency. That's the value we actually bought."

[—D

[CLIENT] — DTC Founder & CEO

"First month, they killed more waste than our last agency found in a year. ROAS went up, but the real number — contribution margin — went up more. Finally, a team that answers to the CFO's metrics."

[—P

[CLIENT] — Plus CMO

"Most agencies say 'we can migrate you.' These folks showed us the 301 map, the schema diff, and the 30/60/90 recovery plan before we signed. That's when we knew."

[—M

[CLIENT] — Mid-market Director of Ecommerce

About the team

Short answers to the usual questions.

Are you a real team?

Yes. Named humans, credentials, Shopify Plus partnership, references available. No offshore pool, no white-label reselling.

Where are you based?

Distributed across [regions, to fill]. US-hours overlap every day. Async-first, not meeting-first.

Do you work with startups?

We work with brands past $1M/yr. Below that, the math of agency work rarely pencils out — you're better served by a skilled freelancer or a theme specialist.

Is this a white-label?

No. We sign every engagement under our own name and publish our work. If you see 'shopifyagency.io' in a footer somewhere, it's ours.

Let's talk about your Shopify store.

First call is a 30-minute working session — we bring audit notes, you bring the context.

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